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Define marketing research and explain its importance for marketers. Give examples to illustrate. 

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Make a set of recommendations designed to help avoid some of the common pitfalls in designing a market research questionnaire. Use examples to illustrate. 

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Stellar, a men's clothing store chain has been witnessing declining profits in the last two years. The stores have been known for their high quality apparel, but have been some what conservative with regard to their product line store décor, advertising and other promotions. However, the market is increasingly becoming highly competitive as many apparel outlets are coming up with product lines aimed at the young, fashion conscious buyer. The Chief Executive of Stellar is planning to make the chain's product line more trendy so as to appeal to young adults. However, before doing this, the Chief Executive thinks that it would be appropriate to conduct some market research to understand the current status of his chain of stores. (a) Prepare a statement of research purpose and research objectives for the study This question has 0 answers so far.
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Stellar, a men's clothing store chain has been witnessing declining profits in the last two years. The stores have been known for their high quality apparel, but have been some what conservative with regard to their product line store décor, advertising and other promotions. However, the market is increasingly becoming highly competitive as many apparel outlets are coming up with product lines aimed at the young, fashion conscious buyer. The Chief Executive of Stellar is planning to make the chain's product line more trendy so as to appeal to young adults. However, before doing this, the Chief Executive thinks that it would be appropriate to conduct some market research to understand the current status of his chain of stores. Design a detailed research study to meet the research purpose. This question has 0 answers so far.
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Explain with suitable examples the applications of marketing research in the various stages of the marketing management process. This question has 0 answers so far.
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Describe the different types of research design and the basic purpose of each This question has 0 answers so far.
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Briefly describe the different sources of experimental errors. This question has 0 answers so far.
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Describe the various steps in the sampling process. This question has 0 answers so far.
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Distinguish between: Simple Random Sample and Systematic Random sample This question has 0 answers so far.
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Distinguish between: Stratified Random Sample and Cluster Sample. This question has 0 answers so far.
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Design a Likert Scale for measuring people's attitudes towards blood donation. This question has 0 answers so far.
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Discuss the problems encountered in attitude measurement. This question has 0 answers so far.
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What are the advantages and limitations of observation as a data collection method? This question has 0 answers so far.
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Explain with examples the process of data editing and coding. This question has 0 answers so far.
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Describe the various steps in questionnaire design. This question has 0 answers so far.
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Suggest the conditions under which the following tests would be conducted. (i)z test (ii) t test (m) Chi-square test (iv) One-way ANOVA This question has 0 answers so far.
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Explain with suitable examples the application of any two multivariate analysis methods. This question has 0 answers so far.
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Suggest a set of guidelines for effective report writing. This question has 0 answers so far.
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Define Research and differentiate Market Research from Marketing Research This question has 0 answers so far.
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Name five market research agencies in India which can be used by Indian corporate sector to carry out research. This question has 0 answers so far.
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What constitutes a research problem? How symptoms are different from problem? This question has 0 answers so far.
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What are the various sources of information to carry out research? This question has 0 answers so far.
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Explain the difference between a management problem and a 'research problem' by giving suitable examples. This question has 0 answers so far.
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Differentiate between Type I and Type ll errors. This question has 0 answers so far.
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'Questionnaire Construction is much more of an art than science'. Discuss. Write the steps involved in Questionnaire Construction and discuss them using a suitable example. This question has 0 answers so far.
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What is the difference between sampling and census? What is sampling error and standard error? This question has 0 answers so far.
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Write a short note Cluster Analysis This question has 0 answers so far.
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Write a short note on Factor Analysis This question has 0 answers so far.
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Write a short note on Two tail test This question has 0 answers so far.
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Write a short notes on Stratified sampling This question has 0 answers so far.
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What are the various methods of data collection? How primary data is different secondary data? This question has 0 answers so far.
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'Marketing Research form the factual basis for all marketing decision making'.Comment and briefly explain the marketing research process. This question has 0 answers so far.
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Indian Theatres know that a certain hit movie ran an average of 84 days in each city and the corresponding standard deviation was 10 days. The manager of the Northern district was interested in comparing the movie's popularity in his region with that in all of the India's other theatres. He randomly chose 75 theatres in his region and found that they ran movie an average of 81.5 days. State appropriate hypothesis for testing whether there was difference in the length of pictures run between theatres in the Northern district and all of India's other theatres. This question has 0 answers so far.
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Indian Theatres know that a certain hit movie ran an average of 84 days in each city and the corresponding standard deviation was 10 days. The manager of the Northern district was interested in comparing the movie's popularity in his region with that in all of the India's other theatres. He randomly chose 75 theatres in his region and found that they ran movie an average of 81.5 days. At a 1% significance level, test the hypothesis This question has 0 answers so far.
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How can sample size for research study be determined? Explain with the help of examples. This question has 0 answers so far.
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A leading business magazine has about 15,000 subscribers. Every time at the timeof subscription renewals, the magazine makes a gift offer to it's subscribers who go for three years subscription at one go. Past experience shows that about 30% of such subscribers exist. The magazine would like to estimate with a confidence level of 95% and with error limits of not more than 5% the number of people who actually availed the offer What should be the sample size? This question has 0 answers so far.
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Discuss various types of reports used in business firms. This question has 0 answers so far.
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Write detailed notes on Attitude measurement techniques This question has 0 answers so far.
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Write detailed notes on Experimental Research Design This question has 0 answers so far.
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Case Study Kellogg's : From alumping to thumping The Situation Kellogg's is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bais, frozen waffles, meat alternatives, pie crusts, and cones, with projected annual sales of $10 billion and a maches-share of more than 30 percent in 2005. James Jenness, a chairman and CEO of Kellogg's takes pride in being a part of the Kellogg company because of the consistency of the decisions that are made within the company to promote long term growth of their business as well as serve the needs of their people and communities with such a large share of the market, one would think that Kellogg's is untouchable. However, Kellogg's faced a slump in the market. Its cereal sales were declining and it had to face the challenge of getting out of its slump. Kellogg's therefore turned to marketing research to identify the problem and develop served solutions to increase coreal sales. Suggest the ways to obtain all information needed to address the management decision problem. This question has 0 answers so far.
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Case Study Kellogg's : From alumping to thumping The Situation Kellogg's is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bais, frozen waffles, meat alternatives, pie crusts, and cones, with projected annual sales of $10 billion and a maches-share of more than 30 percent in 2005. James Jenness, a chairman and CEO of Kellogg's takes pride in being a part of the Kellogg company because of the consistency of the decisions that are made within the company to promote long term growth of their business as well as serve the needs of their people and communities with such a large share of the market, one would think that Kellogg's is untouchable. However, Kellogg's faced a slump in the market. Its cereal sales were declining and it had to face the challenge of getting out of its slump. Kellogg's therefore turned to marketing research to identify the problem and develop served solutions to increase coreal sales. Deline an appropriate marketing research problem that Kellogg's need to address, This question has 0 answers so far.
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Case Study Kellogg's : From alumping to thumping The Situation Kellogg's is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bais, frozen waffles, meat alternatives, pie crusts, and cones, with projected annual sales of $10 billion and a maches-share of more than 30 percent in 2005. James Jenness, a chairman and CEO of Kellogg's takes pride in being a part of the Kellogg company because of the consistency of the decisions that are made within the company to promote long term growth of their business as well as serve the needs of their people and communities with such a large share of the market, one would think that Kellogg's is untouchable. However, Kellogg's faced a slump in the market. Its cereal sales were declining and it had to face the challenge of getting out of its slump. Kellogg's therefore turned to marketing research to identify the problem and develop served solutions to increase coreal sales. What role can marketing research play in enabling James Jenness to increase the sales Kellogg's. This question has 0 answers so far.
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What is Research design Give the classification of research design with suitable diagram. Explain the potential source of error in Research Design. This question has 0 answers so far.
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Define Marketing Research and give a relationship between marketing system, decision making process and information inputs. This question has 0 answers so far.
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What is Sampling design process. Sampling frame. Explain with hypothetical example,Distinguish between satisfied and cluster sampling. This question has 0 answers so far.
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What are the different Primary Scale of Measurement. Explain with one-one example.When is Simantic and differential scalelike it scale useful. This question has 0 answers so far.
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importance of code sheet or data definition file. This question has 0 answers so far.
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File important feature white designing Questionnaire and Interview Schedule. This question has 0 answers so far.
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Importance of secondary data. This question has 0 answers so far.
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field Editing and Central Editing This question has 0 answers so far.
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Observation Method. This question has 0 answers so far.
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What do you mean by multivariate techniques? Explain their significance in the context of research studies This question has 0 answers so far.
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Explain application of factor and cluster analysis with the hypothetical example. This question has 0 answers so far.
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Explain with the help of marketing decision situation in which correlation, simple and multiple regressions are used. This question has 0 answers so far.
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Explain Types of Research Design? This question has 0 answers so far.
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Explain Types of Non Probability Methods of Sampling, This question has 0 answers so far.
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Explain Formation of Research Problem? This question has 0 answers so far.
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Explain Cidster Analysis This question has 0 answers so far.
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Explain Conjoint Analysis? This question has 0 answers so far.
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What do you mean by Marketing Research? Briefly describe the different steps involved in a Marketing Research Process? This question has 0 answers so far.
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Briefly Explain the Sources of potential errors in experiments? This question has 0 answers so far.
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Define Marketing Information System? This question has 0 answers so far.
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Explain objetives of Marketing Research? This question has 0 answers so far.
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What do you mean by Sampling Designs? Describe the various steps involved in the Sampling Process? This question has 0 answers so far.
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Define Measurement? Explain Briefly Measure sources of errors in Measurement? This question has 0 answers so far.
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Explain Different Types of Scales? This question has 0 answers so far.
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What do you understand by Attitude? Explain the main components of Attitude. This question has 0 answers so far.
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Explain briefly Criteria for a Good Scale? This question has 0 answers so far.
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Define Questionnaire? Explain the steps of Designing Questionnaire? This question has 0 answers so far.
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Explain briefly problems in Editing? This question has 0 answers so far.
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What are the different aspects of the Interviewer's Tasks? This question has 0 answers so far.
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Explain various sources of Secondary Data? This question has 0 answers so far.
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What are the Measures of Central Tendency? This question has 0 answers so far.
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What do you mean by Research Reports? Explain criteria for Evaluating of Research Report. This question has 0 answers so far.
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Explain various steps for Writing a Research Report? This question has 0 answers so far.
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What is CHI-SQUARE Test? What are its uses? This question has 0 answers so far.
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What is Regression Analysis? How is Regression Analysis useful in Marketing Research? This question has 0 answers so far.
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a) What are the aims and objectives of marketing research? What are the steps involved in the research process?

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a) What is the value of information collected through research in decision making?How experimental errors can distort the decisions taken? Explain with example.

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a) What is sampling? What are the advantages of sampling? Also state its limitations. How these limitations can be removed?

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a) What are the types of measurement scale? Discuss their usage with relevant examples. 

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a) What are the sources of data collection? Explain in detail.

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a) What do you understand by sample design? What are its various types?

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a) What are the steps involved in writing a research report. Give the sample of a research report.

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(a) Indicate true/false

i. Type I error occurs when we reject true null hypothesis

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(a) Indicate true/false

ii. Ratio scale has arbitrary zero point.

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(a) Indicate true/false

iii. Non probability sampling does not provide equal chance to each element.

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(a) Indicate true/false

iv. Quota sampling is a probability sampling technique.

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(a) Indicate true/false

v. Literature review is done on the basis of hypothesis framed.

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(a) Indicate true/false

vi Guttman scale is answered in Yes and No response formate.


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(a) Indicate true/false

vii. Research design minimize bias and maximize reliability


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  (a) Indicate true/false

viii. In exploratory research design we explore current status of a research/person/event.


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Write short note on:

(a) Determining the Sample Size

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Write short note on:

(b) Types of Hypothesis

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Write short note on:

(c) Measures of Dispersion

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Write short note on:

(d) Observation Techniques

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Write short note on:

(e) Attitude Scales

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Write short note on:

a) Factor analysis 

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Write short note on:

(b) Conjoint Analysis 

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Explain the various types of research designs and the situations when each is most likely to be used. Also identify the data collection methods which are typically used under the various research designs. 

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Distinguish between probability and non-probability sampling and describe any two specific techniques under each type.

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(a) Discuss the major challenges in measuring consumer attitudes.

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(b) Develop a 10-item Likert scale to measures consumer attitudes towards on-line shopping.

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Identify three situations when it would be appropriate to use observation as a data-collection technique and discuss the advantages and limitations of the observation method in marketing research.

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Explain the various steps in hypothesis-testing using a suitable example to illustrate your answer.

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Write short notes on the following:

(a) Factor Analysis

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Write short notes on the following:

(b) Cluster Analysis

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Write short notes on the following:

(c) Multi-Dimensional Scaling

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