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What is cultural globalization? Discuss the difficulties in managing groups across cultures. What do you understand by multicultural management?
State reasons for sudden spurt in cross border mergers and acquisitions. Discuss in the light of recent cases of mergers and acquisition.
What are the advantages and disadvantages of globalization? What are the drivers of globalization?
Discuss various theories of International Business. Which theory, do you think, has practical application? Give suitable examples.
Distinguish between the role of IMF' and World Bank' in International Business. Discuss existing structure of International Monetary System and Financial Markets.
What do you understand by International Competitive Advantage? State the requirements for achieving competitiveness in the overseas market.
Explain the term 'International Business'. What are the objectives for a firm to go for international business? Discuss some of the challenges involved in International Business.
Write short note on -
(b) Keynesian consumption function: its significance and implications.
(a) Circular flow of income covering all sectors.
Describe the various methods of measuring nation income. Also explain the conceptual and practical difficulties in measuring national income in India.
Provide a critical note on the inflow of foreign direct investment in India. Suggest robust policies that can attract high dose of foreign direct investment in the significant sectors of the economy.
What kinds of steps were undertaken under monetary policies in India during reform period? Critically explain the impact of monetary policy on Indian economy. Also make brief comment on impact of demonetization on monetary policy.
What do you mean by economic inequality? Describe the extent of inequality in India after independence. Provide policy suggestions to remove inequality from Indian Economy .
Discuss the impact of new industrial policy 1991 on Indian economy. In view of current global and domestic economic environment, what new policies should be framed to achieve high growth rate in industrial and manufacturing sector?
What are the basic characteristics of Indian economy? In which sectors, the government should put more efforts to increase employment and growth?
Positive impact of WTO on Indian economy.
Answer any three of the following questions:-
(a) Limitations of environment analysis
What is meant by business opportunity? An idea that is not assed for its opportunity potential may fail in business. Comment on this statement citing suitable examples.
Case study:
"Ethics is good business" is the motto of PHD chamber of commerce and industry. A large number old business houses such as Ranbaxy, DCM Shriram, Apeejay Satya Group, Ansal Group, Atlas cycles etc. have endorsed the code of ethics adopted by PHD chamber of commerce and industry this code is reproduced below:
Code of Ethics by PHD chamber of commerce and industry: It is believed that the best way of promoting high standard of business practice is through self- regulation. Business should be conducted in a manner that it earns the goodwill of all concerned through quality, efficiency, transparency and good values. This code has been designed as voluntary guideline to achieve these objectives:
(a) What message is conveyed by the slogan "ethics is good business".
(b) With help of examples state the common unethical practices undertaken by business firms.
Write short notes on any two of the following:
(c) Impact of socio-economic factors on growth of entrepreneurs.
(b) Legal requirements of establishment of a new firm.
(a) The role of entrepreneurship in export promotion.
What is venture capital? Who provides it? Explain the role of venture capital in entrepreneurial development.
What are the psychological needs identified by McClelland? Why is the need for achievement stronger among creative entrepreneurs?
What is meant by Entrepreneurship Development Programme (EDP)? Explain.
a) the need of EDP;
b) pre-training phase of EDP and
c) evaluation of EDPs.
Explain the concept of creativity and innovation. How are they interrelated? Briefly discuss the various sources of innovation.
What is mean by entrepreneurship? Explain the need and importance of entrepreneurship in the context of the Indian economy.
"Marketers use an array of tools for the purpose of communicating and promoting their products and services." In the light of the above statement, explain the concept of promotion mix and its various components.
Write a detail note on supply chain management.
a) How do you manage channel conflict?
b)What is distribution mix? How is it related to promotion mix?
Summarize various implications of PLC on marketing strategies. What are the risks associated with test marketing?
Distinguish between the following:
a) Optional product pricing and Captive product pricing
b) Product line pricing and Product bundle pricing
Differentiate between marketing and selling. Explain the concept of social marketing for a consumer durable company in India
What is positioning? Why it is important part of marketing strategy? explain any five basis that can be used by marketers for positioning of brands.
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