Marketing of Financial Products and Services

Q1 What are the unique challenges involved in Marketing of Financial Service? Discuss by explaining the characteristics of Financial Services and the marketing challenge involved.

Explain what is a financial market and provide an overview of the various types of financial markets in India. 

Write short notes on -

(c) Types of bank loans available to customers in India.

Write short notes on -

(b) Impact of globalization on Financial Services in India.

Write short notes on -

(a) Role of Public Relations and Publicity in promoting financial services

"Retail Banking today employs an array of delivery channels that are now available to and expected by customers.” Elaborate. .

Explain the different types of non-life insurance products available in the Indian market and describe the major benefits that they offer to the customer

What are the challenges that cause mutual funds to be described as an under-tapped market in India? How can these challenges be addressed by mutual fund marketers? 

Describe a set of best practices that can help credit card marketers make their card the post preferred card to use in their customers' wallets. 

"Customer Relationship Management (CRM) is the key to future profitability and customer loyalty for banks." Elaborate, using the example to various CRM strategies being employed by banks to illustrate your answer 

Discuss how the three additional 'P's of the marketing mix are imprtoant for the marketing of financial services. Use suitable examples to illustrate your answer.

  Write note on:-

(b) What steps are involved in Marketing Research for Financial Services?

Write note on:-

(a) Use of Multiple Delivery Channels in the distribution of Financial Services in India with a brief explanation of these channels used.

Q8 What are Pension Funds? What marketing strategies are involved in Marketing Pension Funds in India v/s abroad? Discuss.

Q6 What is Globalisation? How Globalisation has on impact on financial services Industry in India? What changes can be foreseen and how the challenges posed by globalisation has been countered in India by firms in Financial Services.

Q5 What are unique characteristics of Mutual Fund in India? What marketing strategies are used to market mutual funds in India? Discuss with suitable examples.  

  Q4 Explain in brief all Banking Products and Services. Write a note on the Distribution and promotion strategies for Banking services used by banks in India.

Q3 "Excessive use of electronic money, results in increased expenditure." Comment. Explain how the use of electronic money in the form of Debit/Credit cards and other gateways has increased in our country and why?

Q2 Explain the concept of 7 P's of Marketing Mix of Services. Explain the relevance of each 'P' and illustrate your answer with suitable examples.