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Quotas' can act as a motivator as well as demotivator. Comment This question has 0 answers so far.
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What is positioning and why is it an important part of marketing strategy? Explain any five basis that can be used by marketers to position their brands. Give suitable examples. 

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a) Discuss the advantages and drawbacks of a cost-based versus a demand based approach to setting prices.

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b) Explain price bundling, captive product pricing and loss-leader pricing? Use examples to illustrate.

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Explain how product strategies and distribution will differ during the various stages of the product life cycle.

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"Market intermediaries improve the effectiveness and efficiency of a marketing system". Discuss.

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a) What are the objectives of an effective logistics system? 

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b) Is advertising a waste of consumer's money? viewpoint. Justify your

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Discuss the advantages and limitations of personal selling as a promotional tool. In which situations would you recommend its use? 

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Briefly attempt the following:

a) Distinguish between marketing and selling.

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Briefly attempt the following:

b) Explain the benefits and dangers of a concentrated targeting strategy

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Briefly attempt the following:

C) Distinguish between concept testing and test marketing stages of the new product development process.

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Briefly attempt the following:

d) What is meant by product mix width and product line length?Give examples. 

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Briefly attempt the following:

c) Explain the members of a typical supply chain. 

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Briefly attempt the following:

f) Distinguish between a push and a pull strategy in marketing.

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Briefly attempt the following:

g) What are the advantages of direct marketing? List any three forms of direct marketing.

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Write short note on :

a) Psychographic segmentation

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Write short note on :

b) Sales promotion techniques aimed at consumers

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Write short note on :

c) Factors influencing media selection

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Explain Marketing Process? What are different marketing Philosophies and which one is the latest out of these? Do you agree with that philosophy of marketing?

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What factors are taken into consideration at the time of designing the marketing channel Discuss them. How levels of channel differ for industrial vs Consumer goods. Give examples.

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Explain types, advantages and challenges in digital marketing. Give examples.

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(a) Explain the concept of marketing mix?

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b) Explain the steps in consumer decision making.

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(a) Explain product life cycle?

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(b) What factors are taken into consideration at the time of taking pricing decisions? (7.5)

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(a) What do you mean by Product Mix Decisions? What steps are involved in New Product Development Process?

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b) What branding alternatives are available to the firm?

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(a) What are the Challenges and issues involved in motivation and evaluation of Channel Intermediaries? 

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(b) Write a short note on importance of logistics and supply chain Management in marketing.

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Differentiate between:-

(a) Push Vs Pull strategy

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Differentiate between:-

(b) Transaction Vs Relationship selling

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You are a marketing expert. A new company asked for your advice as to whether they should go in or for family branding strategy or individual branding strategy. Give your advise with proper reasons.

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Identify any three elements of the macro-environment of a firm and explain how they influence marketing strategy. This question has 0 answers so far.
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Explain the benefits and demerits of market segmentation. This question has 0 answers so far.
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Describe the merits and demerits of the various targeting strategies that marketers can use. This question has 0 answers so far.
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Explain the different levels of a product. Use an example to illustrate. This question has 0 answers so far.
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Explain the conditions under which market skimming and market penetration pricing should be used. This question has 0 answers so far.
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Explain how marketing strategy will vary with each stage of the Product Life Cycle. This question has 0 answers so far.
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Explain the major functions performed by channel intermediaries. Is it possible to eliminate these intermediaries? This question has 0 answers so far.
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Distinguish between intensive, selective and exclusive distribution and also explain the conditions under which each would be appropriate. This question has 0 answers so far.
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Describe the major factors that need to be considered while making logistics decision. This question has 0 answers so far.
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Discuss the major contributions that advertising makes to marketing strategy. This question has 0 answers so far.
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Explain any four sales promotions activities aimed at consumers. This question has 0 answers so far.
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Write short notes on Product positioning This question has 0 answers so far.
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Write short notes on role of product packaging This question has 0 answers so far.
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Write short notes on Media Decisions This question has 0 answers so far.
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Write short notes on Personal selling. This question has 0 answers so far.
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Explain BCG matrix This question has 0 answers so far.
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Explain Organizational buyer Vs. Household buyer This question has 0 answers so far.
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Explain Sales incentives and negotiation This question has 0 answers so far.
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Explain Tools for studying buying behaviour This question has 0 answers so far.
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What is marketing planning? Explain various factors that determine the size of a market. This question has 0 answers so far.
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"Marketing research has to be linked with business strategy". Explain. This question has 0 answers so far.
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What motivates a customer to buy a product or service? Explain roles in consumer decision making. This question has 0 answers so far.
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"Business is organ of growth". Explain in the light of factors influencing industrial buying decisions This question has 0 answers so far.
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What should be the strategies of an industrial product company in the area of sales management? This question has 0 answers so far.
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What specific sales organization structure would you recommend for a fast food outlet? Give justifications for your recommendations. This question has 0 answers so far.
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Identify the factors you would keep in mind for deciding the sales territories of a consumer durable company This question has 0 answers so far.
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What is Marketing Concept? Discuss the pillars of the Marketing Concept. Is it different from Marketing Myopia? Justify your answer. How is it different from Selling Concept? Discuss. This question has 0 answers so far.
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Marketing starts with STP. Do you agrec? Explain in brief STP taking an example of any product under focus. This question has 0 answers so far.
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What are the Micro and Macro Environmental variable of Marketing Environment? How these environmental factors influence Marketing Mix of any Company? This question has 0 answers so far.
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What is Product Mix? Illustrate with the help of flow diagram taking the case HUL. How product innovation, diffusion takes place in the market place. Illustrate with an example of CFL. This question has 0 answers so far.
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What factors are taken into consideration at the time of designing Marketing Channels? Discuss them. How levels of channel differ in case of consumer v/s Industrial products? Give examples. This question has 0 answers so far.
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What is Promotion Mix? What promotion mix you suggest for detergent manufacturer when marketing in Urban area vis-a-vis in rural areas? Which strategy Push v/s full is recommended in case of urban areas vis- à-vis rural areas? Justify your answer with examples. This question has 0 answers so far.
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What are the pricing Techniques used by marketers of Retail products to remain competitive in market. What are Price and Non Price factors of Competition? Discuss with examples. This question has 0 answers so far.
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Write notes on Contemporary Methods of Distribution of Products and Services. This question has 0 answers so far.
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Write notes on How to extend maturity phase of Products Life Cycle Strategies used. This question has 0 answers so far.
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What is Marketing? Briefly discuss the significance of marketing in management study. This question has 0 answers so far.
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Differentiate between Micro and Macro Marketing Environment. This question has 0 answers so far.
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"Consumer behaviour is always dynamic'. In the light of this statement,examine the role of marketing manager. This question has 0 answers so far.
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How is market segmented? Exchange its effects on pricing, production and promotion of the products? This question has 0 answers so far.
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What is the role of tele media in marketing? With the help of examples,examine how far has it helped in influencing the marketing manager to change his/her technique? This question has 0 answers so far.
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What is demand forecasting? Explain in detail the difficulties in demand forecasting. This question has 0 answers so far.
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The role of marketing manager is to promote the product rather than set a price for the product. In the light of the statement explain price bargaining and price negotiations. This question has 0 answers so far.
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Theoretically explain the nature and significance of marketing management Also, analyse the practical difficulties of at least three models. This question has 0 answers so far.
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Write short notes on Salesmanship This question has 0 answers so far.
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Write short notes on Role of sales incentives This question has 0 answers so far.
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Write short notes on Strategic marketing plan This question has 0 answers so far.
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Write short notes on SWOT analysis This question has 0 answers so far.
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Write short notes on Reference groups This question has 0 answers so far.
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Write short notes on Industrial buying This question has 0 answers so far.
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Write short notes on Planning at corporate level This question has 0 answers so far.
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Write and explain the contents of marketing planning. How you will do marketing planning of LCD T.V. of XYZ Electronics Company? This question has 0 answers so far.
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Neatly draw the stages of strategic marketing planning at SBU level. Explain the marketing planning with the help of a suitable example. This question has 0 answers so far.
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Explain how personal factors influence buyer's decision making process for consumer durable products? This question has 0 answers so far.
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Differentiate the decision making process of consumer products from the industrial products. This question has 0 answers so far.
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Explain the decision making process for industrial products. This question has 0 answers so far.
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What are the different stages of sales process? Explain how the salesman overcomes the resistance to sale during this process This question has 0 answers so far.
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As a sales manager, what factors you will keep in mind while determining the sales territory of a automobile manufacturing company. This question has 0 answers so far.
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Do you think that rigid sales structure of an organization can be effective in present business scenario? Justify your answer with suitable examples. This question has 0 answers so far.
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What are the different methods of determining sales Quota's? This question has 0 answers so far.
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Can the Quota's be used as motivation tool? This question has 0 answers so far.
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What are the various basis on which market may be segmented? Explain the steps in the segmentation process. Also list the effective segmentation criteria.

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What are the product levels? What are the methods used by marketers to differentiate their product and service offerings, from the competitor's offerings.

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What are the major types of retailers? What are the issues and challenges in retail sector in India? Explain using examples. 


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Attempt the following:-

(a) List the important kinds of demand states, which exist in markets.

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Attempt the following:-

(b) Distinguish between Needs, wants and demand.

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Attempt the following:-

(c) Compare down market and up market stretch of a product line.

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 Attempt the following:-

 (d) Write a note on importance of marketing logistics

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 Attempt the following:-

 (e) Challenges for traditional TV channels with the rise in popularity of online entertainment channels and applications. 

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Attempt the following:-

(f) List and briefly explain the steps in new product development.  

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Attempt the following:-

(g) What are the issues and challenges in rural marketing in India?

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Write short notes on -

(a) Holistic Marketing

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Write short notes on -

(b) Pricing Mistakes

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Write short notes on -

(c) Need for public relations

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Write short notes on -

(d) Objectives of communications

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Write short notes on -

(e) Personal selling vs. word of mouth marketing

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(a) What strategies may be used by a marketer when increasing price, so as to ensure minimal impact on consumer?

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b) List and explain the steps in setting price.

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(a) What are the steps in designing a marketing channel system? 

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(a) List and explain the five Ms of advertising.

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(b) Distinguish between Consumer Promotion and trade promotion tools. Give examples.

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Differentiate between marketing and selling. Explain the concept of social marketing for a consumer durable company in India

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What is positioning? Why it is important part of marketing strategy? explain any five basis that can be used by marketers for positioning of brands.

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Distinguish between the following:

a)  Optional product pricing and Captive product pricing

b) Product line pricing and Product bundle pricing

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Summarize various implications of PLC on marketing strategies. What are the risks associated with test marketing?

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a) How do you manage channel conflict?

b)What is distribution mix? How is it related to promotion mix?

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Write a detail note on supply chain management.

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    "Marketers use an array of tools for the purpose of communicating and promoting their products and services." In the light of the above statement, explain the concept of promotion mix and its various components.

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