Marketing in Service Industry Airlines, Travel, Tours & Hotels

Discuss the challenges that the variability' and 'perishability' characteristics of services pose for the hotel industry. 

Travel and tourism is at its heart a 'people business'. Briefly elaborate on this statement and suggest a set of strategies for effectively managing the people'element of the tourism marketing mix.

Briefly discuss the benefits of market segmentation and describe the various bases on which the tourism market can be segmented.

Discuss the various initiatives by the Ministry of Tourism, Government of India, to promote India as a preferred tourism destination in overseas markets.

Develop a Communication Plan for promoting Overseas Tour Packages using the appropriate set of promotional tools for the purpose.

Discuss the recent trends in leisure tourism and make a set of recommendations for promotion of leisure tourism in India 

Explain the following:

(a) Components of the tourism product. 

Explain the following:

(b) Need for including the 'Process' element in the marketing mix tor services. 

Explain the following:

c) Benefits of qualitative research techniques.. 

Explain the following:

 (d) Two quantitative techniques for tourism demand forecasting

Explain the following:

(e) Sales promotion tools in tourism marketing

Explain the following:

(f) Duties of a travel agent. 

Write short notes .

(a) Meetings, Conferences, Incentives and Events

Write short notes .

(b) Adventure tourism in India.

Write short notes .

(c) Pricing strategies for service.