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Define Advertising Analyse Socio-Economic Legal aspects of advertising. How is Advertising placed integrated Marketing communication framework? Discuss its importance with examples.
Explain stages involved in copywriting with focus on creative approaches; appears used, and excution style of writing an effective Copy. Give suitable examples.
Write note on:
(a) Role, fanctions and types of Advertising Agencies in India
(b) Methods of advertising Budget
Write a detailed note on Media Planning. what are different types of media of Advertising? Explain there is brif. Also explain whist criteria's are used for selection of media and its vehicles.
What is a Brand? How is it different from Tradmark?
Discuss different branding Strategies with examples
What is Brand identity? How is it establishment? Discuss its levels with forts on Brand Identity prism. Using concept of Brand Identity Prism, explain how brand identity can be establiment in case of Mahindra's Halero and its SUV Scorpio
What do you understand by Brand Positioning. Whet can be the various positioning strategies? Explain them in brieſ with examples.
Write note on
(a) Any two Brand Equity models.
(b) Process of brand Revitalization examples
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