Over 3.5 billion searches are performed on Google every day and Google returns 1000s of websites for every search query in milliseconds. This means, for a business to get organic traffic, its website needs to be visible on the first page of search results to its' targeted audiences. Ranking on the first page of Google directly translates to more traffic and in turn, more revenues.

This course helps you understand how Google, Bing, and other search engines select the most relevant results to show against any search query and how you can use that knowledge to your advantage. You will learn to do keyword research, link building, traffic analysis and much more to increase traffic, improve retention and decrease bounce rate of your website.